I’ve helped scale marketing from $10M → $70M ARR, and been part of a $300M company that grew to $1.2B. Along the way, I’ve built and led GTM strategies in Germany, the Nordics, the Baltics, the Middle East, Australia, China, the UK, and the US — proving that growth engines can adapt to very different markets and buying behaviours.

I’ve worked with product-led growth models serving mass-market buyers, and with sales-led enterprise cycles where deals take 18 months to close. I know how to design demand systems that flex — whether you need velocity at the top of the funnel or trust at the boardroom table.

Now, I bring that experience to founders, CEOs, and investors who want clarity, speed, and results — without the overhead of a full-time CMO